Gary is the founder & managing director of Soccerbook Consulting and is responsible for general company strategy and project development as well as major client relations. He is an experienced consultant to players, coaches, clubs, leagues, is a coach and player agent, director and Director of Coaching of PSV Union FC a non-profit youth soccer club, a professional coach, technical coaching director and co-founder of social media platform Gary has trained, coaches, mentored and placed numerous players to college and developed players into professional and national teams. See here for a list of players he has trained and developed.  

Gary comes from a multi-generational footballing family, from his grandfather to his father and two brothers. All have been involved at the professional levels of the game in various countries around the world. Gary's passion and profession has been football all his life - both on and off the field - and his goal is to help players, coaches and organizations find success in the game and give back to the football community. Gary is committed to working to continue to advance the game by helping people and organizations collaborate, initiate projects and create opportunities for others.

Gary's education and experience spans nearly every aspect of the game, from his start as a professional player, then later as a coach at all levels of the game, (youth to senior; amateur to professional), and finally as an entrepreneur and business consultant (Gary holds an MBA from the University of Liverpool's Football Industries program and founded several football related organizations). His primary interest is in helping promote the game of football - through player representation, event creation and management, coaching and mentorship, strategy consulting for individuals & associations. Gary has been a founder, promoter, coach, business owner and investor in the Silicon Valley/Bay Area for over 20 years. He has advisory roles in football organizations and technology companies. In 2012 Gary was recognized by Advance the global business network spanning 40 countries with one million Australians abroad as being one of the 'Advance 50' current and emerging leaders honored at the Silicon Valley Summit in May 2012 for their contributions to the commercialization of Australian innovators, entrepreneurs and start ups to commercialize and globalize.  

Born in Liverpool, England he is an Australian and British citizen and resides in Silicon Valley, USA. Gary grew up traveling, attending school and playing football all over the world. Throughout the spectrum of his many diverse experiences, football has been the one underlying factor that has enabled Gary to make lifelong friendships, teach young people, build relationships with dignitaries, celebrities and footballing legends, and create unique professional opportunities. Gary is committed to using his experiences and resources to best assist each of his clients.

Contact: or 650 387 4128

Visit Gary's Soccerbook Professional Network page​

Click here to read Testimonials on PSV Union coaching

Click here for full bio on Gary on the PSV Union website ​

experience & background



  • CEO & Co-founder, Professional Network and Pass2Me Inc.
  • Consultant & Advisor, The Ireland Group. Advisor to various football organizations & technology companies. Extensive global football contacts with international/national associations, professional clubs, commercial organizations, charities, youth soccer.
  • Co-founder; Director of Coaching & Operations; Executive Board Member, PSV Union FC​. Responsible for club management & governance, operations, strategic partnerships, marketing and promotions for a professionally managed competitive youth soccer club. 
  • Co-founder & Director, World Soccer Inc.
  • Co-founder & Director, Academy Soccer
  • Acting Technical Director of Strikers FC ECNL & Strikers Orange County

Coaching Background

  • Has conducted numerous camps and clinics worldwide on behalf of clubs, leagues and federations.
  • Developed curriculum to develop creative & effective football players; based on unique ability do demonstrate complex technical exercises at a world class level
  • Youth Academy teams coach, Liverpool Football Club
  • Personal assistant & master demonstrator in Dubai and USA for Wiel Coerver and Hubert Vogelsinger
  • Director of Coaching & Professional Coach, PSV Union FC
  • Responsible for designing & implementing all technical curriculum; guiding & mentoring players for National Team, Professional & NCAA Collegiate levels.
  • Czech Football Association “A” license​


    • MBA in Football Industries, University of Liverpool​​​
    • Tom Sermanni, Former USA & Australia Womens National Team coach and current Canadian Womens National Team asst. coach
    • Liverpool FC Academy Manager John Owens (current Technical Auditor of Youth Academies for English Premier League (Footpass)) - lecture and on field demonstration
    • Fiorentina FC (identification for NorCal PDP. 4 California State Pool teams)
    • PSV Eindhoven & FC Porto’s technical coach Pepijn Linders (on behalf of NorCal Premier League) 
    • Ajax Amsterdam Academy Academy Director Jan Olde Riekerink (For NorCal Premier 100+ coaches in Nth. California. Field sessions and classroom)
    • NorCal Premier State Player Development Program (for 100 U12-U14 Girls & Boys)
    • NorCal State PDP (for Id2 selection for 4 State Team age groups) 
    • US Soccer Federation Womens National team U15-17 identification playdate (2011)
    • US Soccer Federation Boys National team Training Centers U12-13 identification playdate. (2013) 
    • Hugo Perez  (USA former World Cup player. USA U15 National Team coach and USA U20
    • Christopher Sullivan (USA Mens World Cup player & Fox Soccer presenter)
    • Simon Ireland (renowned professional player & former personal assistant to Wiel Coerver)
    • Anson Dorrance (21 Time NCAA Champion, World Cup Champion, UNC staff and players clinic)
      Chris Ducar (Assistant coach UNC Women’s Team) 
      Abner Rogers (former WPS Champion & current Laguna Hills Eclipse Technical Director)      

    • Julie Foudy (former USA Womens national team. Visited training sessions and appeared as speaker at Stanford University)
    • Lorrie Fair (former UNC & USA womens national team)
    • Veronica Perez (former UW & current Mexico women's national team)
    • USC, USF, St Mary’s Chicago head coaches.

    Others include:​

    • Pele (chose Gary to film his 1994 Studio Pele segment prior to USA v Brazil)
    • England World Cup Captain Bobby Moore (brought Bobby Moore to award Man Of Match award for USA v Russia match. Spent 1 week as personal assistant)
    • Zdenek Sivek, UEFT, UEFA and Technical Director of the Czech Football FA 


    "It has been an enormous pleasure being involved with Gary and Carine Ireland at PSV Union over the past year and a half. Their coaching philosophy epitomizes all that is essential for the complete development of young soccer players. I would break their process into three interlinked categories. Firstly and most critically is their emphasis on the technical aspects required in modern soccer. Working with the ball, based on the insistence of disciplined practice with the proper techniques, supplemented by repetition and more repetition. Secondly, this attention to detail is balanced by the encouragement to explore and experiment. Players are encouraged to take risks, to express themselves in passing and technique practices and during games, whether small sided or full scale competitive matches. By doing this players are coached without being over-coached, allowing them the scope to think and self discover. Although everyone enjoys winning, how the game is played takes precedence over the end result. At PSV the necessary physical requirements for soccer can be incorporated within the practices, whether they be small or full-scale games, drills or technique work. Thirdly, the fostering of the social development of the athlete completes the club's philosophy. Interaction between the different teams and age groups occurs throughout the club. This interaction assists the younger players to follow the example of older players and for the older players to embrace that responsibility and become role models and leaders to the younger players. This holistic and athlete centred approach, combined with the skills and knowledge of Gary and Carine has made PSV a unique, successful and arguably the most progressive youth soccer club in the US. I look forward to continuing my coaching relationship with Gary, Carine and the players at PSV."

    - TOM SERMANNI, Head Coach, Orlando Pride (NWSL); former Head Coach, USA & Australia National Team; former Assistant Coach, Canada Women's National Team.

    "His enthusiasm for all matters relating to football coaching has given him an excellent knowledge of all aspects of coaching young players. He has many contacts in the game throughout the world. His open and inquiring mind has allowed him to study a variety of coaching styles and content. He adopts a fresh, open approach which allows him to accept and develop new ideas. In his coaching Gary successfully achieves a friendly, yet well-disciplined approach which puts the young player at the centre of the process. His different roles in a number of countries have given him a strong base of experience. Gary’s own high level of skills and techniques as a player allows him to provide excellent demonstrations which are so important when coaching young players. He has a strong philosophy which concentrates on the development of young players over the short-term aim of winning games. He educates and encourages his players to appreciate the true essence of the game"

    - JOHN OWENS, MLS & USSF Development Academy Technical Auditor, Doublepass; former Head Coach & Assistant Academy Director, Liverpool FC Academy; Head Coach & Manager, England Youth National Team


    co-founder & managing director

    Contact Gary