assisting UK players with college soccer opportunities in the USA

SBC provides essential advice and guidance for prospective British collegiate student-athletes to find the best USA college program to fit their needs. SBC provides identification and recruiting opportunities as well as informational seminars in the UK and also provide opportunities to compete at the most prominent college showcase tournaments in the USA. Features include on-campus college tours and training for elite players ages 12-17. SBC intends to create affiliates clubs, leagues and schools and organizations in the UK to assist these organizations in helping their players find the right college fit​.

SBC provides expert, individualized, and targeted college guidance to help match U.K players to a college that is best suited to their academic, personal & athletic preferences, capability, and potential. Our team of consultants has advised, guided, identified, recruited, evaluated & matched dozens of players at colleges that are the "best fit" for each individual, whether the program is NCAA Div I or Div III or NAIA, a large national university or a small private college, or a highly competitive & rigorous academic program or a more diverse educational experience. We work directly and closely with many college coaches to help both players and programs find a good match.

football connection

Our founders can relate to the college experience. SBC was co-founded by Liverpool born Gary Ireland (coached at Liverpool FC Academy while completing an MBA in Football Industries at the University of Liverpool- FIMBA-and was recruited to play US College Soccer), allowing UK college-bound candidates and their clubs a unique and valuable perspective. SBC co-founder Carine Ireland also offers a unique perspective having played for Liverpool FC Ladies while also attending Stanford University and UCLA Anderson School of Business (MBA). 

Finding the right college fit is a challenging process for most players and families as well as clubs who are seeking to provide the best youth football experience for its members. The academic competition is tough, recruiting protocols are often unclear, there is a lot of information to sort through, and the timeline between getting scouted & receiving an offer or commitment to a school can be ambiguous. SBC streamlines the entire process and provides a timeline for being scouted, recruited and selected. SBC has created an affiliate program in the UK for clubs, leagues and schools to assist these organizations in helping their players find the right college fit. 


Santa Clara, Stanford, William & Mary, Duke, Michigan, Dartmouth, USF, Cal Poly, St Mary's, Santa Cruz, Duke, Washington, Colorado College, North Carolina, Cal, Fresno State, Portland, Denver, Yale, Emory, UC Davis, Boston College, Princeton, Chicago, UCLA, Riverside, USC, Santa Barbara, Bowdoin, UCSD, San Jose State


  • SBC consulting is solely focused on soccer.
  • SBCis able to help a variety of different student athletes, no matter what their goal is.
  • SBC makes sure that expectations are aligned. 
  • SBC is honest and upfront about what they can do for you and only work with clients who we strongly believe we can provide the best service to. 
  • SBC believes a key element in the college matching process is the student-athlete. Young people who are hardworking students, dedicated soccer players and are committed to the recruiting process- contacting & following up with coaches, reaching out and putting oneself out there to be seen by colleges- will be most likely to be successful in this process.
  • For SBC, the college recruiting process is more about finding the “right match” rather than just getting a lot of general inquiries from colleges or getting a scholarship offer
  • SBCs goal is to help match students to colleges that are the right academic, athletic and general (location, school size, campus) fit.
  • SBC provides very customized services working closely with clients,  communicating directly with college coaches to find out what their needs are
  • The SBC staff individually evaluates a player’s ability and potential from a soccer coach’s perspective. Their professional trainers and coaches understand what to look for, and what college coaches want. This consists of anything from reviewing a playing background or resume, to communicating with your references (coaches), to training a player in an individual session, to watching a game or training person, to video analysis.
  • SBC understands strengths and weaknesses in players and if a college coach is looking for a specific type of player SBC can identify who might have the potential to be a fit for their program.
  • SBC directors, advisors and consultants have extensive experience at all levels in the game, from youth soccer to college to professional. 
  • SBC specializes in understanding what coaches, teams, programs and players need and want in terms of collegiate soccer. Our staff has an average of 15-20 years of coaching, recruiting and identification experience. 
  • SBC has strong relationships in the global soccer community, and in particular with US colleges, because of our reputation for integrity and professionalism and our experience from a coach/player viewpoint. Our expert staff can accurately evaluate and assess the potential of all players. We don’t just place players in colleges; we try to find the right place for them. We are honest with players and colleges from the start about what they can expect in the recruiting process and what programs they should aim for. ​​