• Czech Football Association ‘A’ Coaching license (2004)
  • NSCAA Advanced Diploma
  • Wiel Coerver's Personal Technical Demonstration Assistant
  • Assistant to Wiel Coerver in Dubai, UK, US, Australia & New Zealand.
  • Professional Coaching experience in UK, Mainland Europe, Australia, Southeast Asia & US.
  • Played professionally in Australia, Europe and USA, such as FK Rakovnik, San Jose Blackhawks, San Jose Oaks (National Champions), Christchurch United (National Champions), Brisbane Lions (Aust. Champions), Sparta Prague (loaned to Blsany), Wimbledon FC (reserves) & DPMM Brunei (Malaysia league)

​For full resume & background, please contact us at info@soccerbook.com

Simon is the Co-Founder of PSV Union FC and is currently coaching part-time with the club while serving as a Chief Technical Advisor. He currently is a guest coach & advisor to PSV Union FC and is also a coach at Marin FC and runs his own soccer coaching and tours organization, World Soccer. 

With 25 years professionally as a player & coach Simon is a third generation professional player. He has directed & managed day & resident clinics/camps and created directed & managed european team tours for youth players, for boys and girls, with Clubs, National Associations, Federations, worldwide. Over the course of his career he has acquired a wealth of knowledge and continues to develop contacts through work experience on four continents. He has worked as a professional coach in England, Czech Republic, Dubai, Indonesia, Hungary, Australia, Brunei, as well as many regions in the USA. 

Simon was a personal assistant to Wiel Coerver in Dubai (United Arab Emirates) at the Al Wasl Club and an assistant to Mr Coerver at several of his U.S. camps, helping to establish the Coerver Method worldwide. In 1988 he was also responsible for the introduction, promotion and establishment of Wiel Coerver’s ‘Method’ in Australia and New Zealand. He and his brother Gary were the first coaches to bring the renowned skills training method to both Australia and New Zealand, invited by State and National Associations in both countries. 
Simon made an immediate impact upon the Northern California coaching scene satisfying the needs of a large pool of potentially talented  youth soccer players.

Years later, after developing a coaching network of top class professional youth coaches Simon continues to have an impact on the Northern California soccer community by setting the highest standards of teaching and mentoring young coaches. 

Many players in Simons training programs have progressed to the highest levels of the game. Through Simon's skills and tactical training methods, players have had the opportunity to further their respective soccer careers by going on to nationally ranked soccer colleges in the U.S.A.

simon ireland

advisor, asia/pacific